Search Engine Optimization
To rank higher than others in search engine results is, and should be every website's objective. This is how to get more organic visits, website visits without advertisements, to your website. Search Engines rank websites based on many aspects such as, but not limited to:
The number of backlinks linking to the domain.
Backlinks from relevant sites.
SSL(Secure Sockets Layer) Certificate.
Cell Phone and Tablet Friendly.